The relationship between LOVE and Umbro stretches back many years. In 2009 we were invited to re-write their Brand Book which triggered a string of agency defining projects. During that time we have had the pleasure of shooting rabbits and chickens running around on football pitches, diving into tattoo culture, holding FA Cups, art directing huge pop-art sets, sorting out their toilet signs and generally enjoying ourselves. Absolute proof that a great client drives great work.
Our latest project for Umbro, Velocita - an unexpected speed boot from Umbro, presented to communicate the boots lightweight construction, in a decidedly unexpected way.