Umbro

Various

Advertising, brand design, brand strategy, content, experiential design, packaging design, retail

The challenge

Umbro, a Manchester-born business with a proud footballing pedigree, constantly needs to create separation as a challenger brand. How do you win the ball back from Nike and Adidas when their advertising and marketing spend is exponentially bigger than yours?

Our response

Since 2009 we've driven the global brand strategy, launched new boots, outfitted teams from Sunday league to Premiere League, played futsal in Rio, designed an elite performance centre and gone deep into football culture. All with minimal budget, but maximum impact.

Velocita

The Velocita boots are so light they defy the laws of physics. Our shoebox design told that story with style - a product so light it levitates.

 

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