Spring/Summer 2016

SimplyBe

Brand Strategy & Development, TV, Digital, Press

The Challenge

Create a seasonal campaign that puts fashion at the forefront & celebrates Simply Be’s brand ethos that style shouldn’t come with a size limit.

Our Response

Our SS16 campaign is unashamedly celebratory, our models burst out of hibernation for Spring & owned Summer 16 through a series of vignettes shot across LA.

The campaign was produced by an all-female crew, lead by photographer & director Magdalena Wosinska - with Djuna Bel-Rowe as the lead stylist we put product upfront & centre, showcasing key seasonal trends across TV, press & online activations, resulting in an uplift in sales across heroed pieces.

We featured plus-size models Iskra Lawrence, Clementine Desseaux & Katie Wilcox & leveraged their active social following to amplify our fashion fits all size message.

Our campaign is rallied with the iconic Summer anthem ‘I Got U’ by Duke Dumont & a partnership with Shazam

Additional Info

Both seasons launched with 30” spots across primetime TV, followed by a series of 10” takedowns. The campaign was supported by national fashion & lifestyle press titles.

Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016
Spring/Summer 2016