It’s not often you’re recommended to a client in a Beverly Hills hair salon. But that’s how we ended up on a call with L.A socialite, Peri Arenas. She needed a branding job for her upcoming fashion store. Her brief was simple: "I'm opening a store and I want you guys to brand the shit out of me!"
Ok Peri, let's get to it.
Peri gave us carte blanche to plaster personality on anything it could be plastered on. Everything needed the Peri treatment.
Then it was all about print. We went to town, bringing that La La Land feel out through dreamy foil blocking for a super luxe finish. Once we started, it was hard to stop. The project evolved into over 30 individually created items.
“When I first saw everything on my computer I was blown away, and then when I actually saw it physically I felt like a kid in the candy store”Peri Arenas - The Original 'It Girl'
PERI.A is now open, ready to usher in a new wave of fearless fashion in LA.