Pepe has a special affinity with Umbro, having worn their Speciali boots since he was a kid. Therefore, his decision to make the switch to Medusæ was a significant moment. A moment we wanted to capture and celebrate.
If you know Pepe as a footballer, you'll know he has a reputation for being a bit of a brute. Off the pitch, however, he's one of the nicest guys you could meet. The idea behind this film was to play on people's perceptions of Pepe, whilst capturing that child-like excitement we all have when we get new boots.