One Direction

Syco

Advertising, Brand design, Brand strategy, Content, Packaging design

An admission of guilt

We created a monster when we transformed One Direction from a boy band into a boy brand.

We created the b(r)and identity and individual brand stories for each of the band members, built art direction principles and designed their debut album cover.

Which would go on to become the fastest-selling debut album in the UK this decade.

One Direction
One Direction
One Direction
One Direction