Johnnie Walker House

Johnnie Walker

Brand design, Brand strategy, Experiential design, Retail

A Home for the World's Favourite Whisky

In 2010, we embarked on an incredible journey to create luxury brand spaces in Shanghai, Beijing, Seoul and Chengdu. Deep brand storytelling is woven through every element of each Johnnie Walker House, from the wallpaper to the whisky itself.

Brand ambassadors guide ultra VIP consumers on a journey of education and inspiration. We transformed whisky curious consumers into whisky evangelists through beautifully scripted mentorship and storytelling interactions.

Art installations

Korean artist Byoungho Kim produced a breathtaking hanging ‘whisky droplet’ sculpture.

Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House

Seamless digital integration

Smart tech solutions bring personalisation and stealth education to luxury retail.

Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House

Continuing the story

Within the retail space we brought the Blue Label liquid story to life with a series of stunning animations.

Beijing House, December 2012.

Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House

Johnnie Walker Shanghai, May 2011.

Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House

Willow Bottles

Johnnie Walker has a long and distinguished history in China. Our records show that it landed in Shanghai in as early as 1910. We used this heritage as our inspiration, fusing Scottish and Chinese cultures by creating a set of willow patterned, white porcelain square bottles that commemorate Johnnie Walker's pioneering ambition and epic voyage across continents and oceans.

The bottles were awarded a D&AD Yellow Pencil in Packaging Design.

1910 Edition

We also challenged Johnnie Walker’s Master Blender to create a special blend exclusively for Shanghai, The 1910 Edition.

Johnnie Walker House

Johnnie Walker House Chengdu

For Chengdu we created the world's largest Striding Man statue rising from a pool of water to symbolise Johnnie Walker’s journey across the oceans to China.

Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House
Johnnie Walker House