In 2010, we embarked on an incredible journey to create luxury brand spaces in Shanghai, Beijing, Seoul and Chengdu. Deep brand storytelling is woven through every element of each Johnnie Walker House, from the wallpaper to the whisky itself.
Brand ambassadors guide ultra VIP consumers on a journey of education and inspiration. We transformed whisky curious consumers into whisky evangelists through beautifully scripted mentorship and storytelling interactions.
Korean artist Byoungho Kim produced a breathtaking hanging ‘whisky droplet’ sculpture.
Smart tech solutions bring personalisation and stealth education to luxury retail.
Within the retail space we brought the Blue Label liquid story to life with a series of stunning animations.
Johnnie Walker has a long and distinguished history in China. Our records show that it landed in Shanghai in as early as 1910. We used this heritage as our inspiration, fusing Scottish and Chinese cultures by creating a set of willow patterned, white porcelain square bottles that commemorate Johnnie Walker's pioneering ambition and epic voyage across continents and oceans.
The bottles were awarded a D&AD Yellow Pencil in Packaging Design.
We also challenged Johnnie Walker’s Master Blender to create a special blend exclusively for Shanghai, The 1910 Edition.
For Chengdu we created the world's largest Striding Man statue rising from a pool of water to symbolise Johnnie Walker’s journey across the oceans to China.