To make it real clear that Jacamo is for any man. Whatever his size. Whatever his shape. Whatever his interests.
Last year, we’d created the ‘Any Man. Any Occasion. Jacamo Fits.’ campaign line, and we thought ‘if it isn’t broke, why fix it?’. It sums up exactly what Jacamo is about, and it’s enabled us to create a year-long campaign that proves Jacamo is the ultimate wingman when it comes to men styling out any situation.
So far, with help from the guys from JONES, we’ve created two distinct 30” TV ads for the spring/summer season. Each ad shows three different occasions, where a man is owning whatever he’s doing, whether that’s bog snorkelling or speed dating.
Knowing that the Jacamo guy is a big fan of social media, we’ve used our campaign vignettes to create a series of GIFs that will be shared on a bunch of different platforms.
As well as making ads that show Jacamo’s clothes fit, we’ve also made some pretty exciting extended content to fit every occasion that’s featured within each ad. From relevant editorial pieces to comical illustrations, we’ve made 2017 the year of Jacamo’s engagement. And ‘Jacamo Fits.’ is the driving force behind every bit of content. It’s even got its own hashtag.