Autumn 2016

SimplyBe

TV, Art Direction, Content Creation

The Challenge

Follow in the footsteps of our successful spring and summer campaigns for Simply Be, by embracing the spirit of empowerment and confidence for the autumn season.

Our Response

Boxset binging and couch cosiness is ok for some, but not our Simply Be girls. For AW16, we created the Anti-Hibernation campaign, using ‘Step Out’ as our call to arms.
Led by photographer and director, Magdalena Wosinska, we got our girls stepping out in style in the streets of London, showcasing key seasonal trends across TV, press and online activations. Starring Gabi Fresh and Iskra Lawrence, we also created additional content for online engagement and, continuing our partnership with Shazam, used Paloma Faith’s ‘Changing’ as our soundtrack to autumn attitude.

Autumn 2016
Autumn 2016
Autumn 2016
Autumn 2016
Autumn 2016
Autumn 2016
Autumn 2016
Autumn 2016
Autumn 2016