Our comms idea for Jacamo is devilishly simple: Any Man. Any Occasion. Jacamo Fits.
What better man to fit the bill than Freddie Flintoff? He's a big fella, he's full of fun and he looks devilishly handsome in a three-piece. Multiple "Freddies" feature in the campaign wearing a range of outfits and ready for any occasion.
The whole campaign was produced using stop-motion technique which created a huge bank of static and moving assets.
Any Man, Any Occasion. Jacamo Fits. That line, along with the stop-motion style we’d developed for the TVC style, expanded out nicely into social comms.
Shooting behind-the-scenes to create more shareable content, the biggest question on everyone’s lips was ‘Will it fit, Freddie?’ Naturally. So we created some challenges to bring that question to life. Never has so much fun been had with cricket balls and a Smart car.
We continued our sponsorship of Driving Entertainment on the Dave channel with a new series of idents. This time we reached into the world of funny home videos to capture moments of ‘perfect fit’.