26rs

Adidas

Design, Premium Retail, Digital, Experiential, Innovation

The Challenge

Fit out a space underneath Sweatshop in The City of London that would serve as a base for a London Marathon Adidas running club, a shrine to hero product and a reminder of the Brand’s legacy as sponsor of this world famous event.

Our Response

Firstly a name for the Club, 26rs in honour of this most celebrated distance, and then a function first install of lockers, changing facilities and premium retail display over laid with Brand and Marathon storytelling and a requirement to shoot probably one of the most iconic middle distance runners of all time, Haille Gerberalasie.

26rs
26rs
26rs
26rs
26rs
26rs
26rs
26rs
26rs
26rs
26rs