WEEK: 07.9.18

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

Camper’s new campaign features out of this world video game characters

Immerse yourself in Camper's latest launch - a campaign that personifies their new fall/winter collection as avatars in the high-fashion fighting game of your dreams.

In the quasi-virtual world, nine protagonists with names like "Magma Helix," and "Sky Brutus” each represent a shoe from the collection. The campaign blurs the line between the abstract and the absolute.

Head over to Camper's website for a deeper dive into each character's stats and backstory.

Camper

Non-melting ice lolly

Ice cream innovation seems to be everywhere at the moment. This time? Non-melting ice lolly’s developed by food wizards Bompas & Parr.

The idea came from an old World War Two recipe for indestructible ice. Bompas & Parr replaced sawdust and wood-pulp with fruit fibres to make an ice cream that can apparently last for 24 hours - coming to a freezer near you soon.

Bompas & Parr

Ikea’s first store in India offers delivery by solar-powered rickshaws

In line with their ‘doing it a different way’ positioning, the newly launched IKEA store in India have replaced delivery vans with electric rickshaws.

The tuc tucs are powered from 4000 solar panels on the big blue box roof, with any excess used to further power the hundreds of display lamps in the store.

IKEA

Is the ‘Holly’ Nichols rebrand really female empowerment?

Luxury department store Harvey Nichols has rebranded for a month as ‘Holly’ Nichols, changing their website, Knightsbridge store branding and their social media accounts.

The retailer revealed the temporary name change to kick off its "Let’s hear it for the girls" campaign, celebrating women.

With female empowerment very much en vogue, brands are keen to jump on the bandwagon and flaunt their inclusivity. But, is this really giving power to women? Or is it just a PR stunt?

Holly Nichols


WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on hello@lovecreative.com.