Whether it's wealthy millennials or teen gamers - part of my role at LOVE. involves understanding how different groups of people behave.
Here are the zines and feeds helping me understand humans that little bit more.
BOOK - Sapiens: A Brief History of Humankind
Sapiens by Yuval Noah Harari explores how human history was shaped by three major revolutions: Cognitive, Agricultural and Scientific.
The Cognitive revolution happened 70,000 years ago. It enabled us to create and connect around ideas that do not physically exist (think religion, politics, and brands). The world is now run by these “myths”, which enabled humans to take over the globe.
There are many things from 1000’s of years ago still embedded in our human nature that control how we act today.
Here's a few I find interesting:
‘Throughout history, luxuries tend to become necessities and to spawn new obligations. This can be documented as far back as people discovering fire or planting seeds'.
‘The human collective today knows far more overall than the whole population of 15,000 years ago. However, at the individual level, we are much more specialised today'.
'Ancient foragers were the most knowledgeable and skilful people in history'.
Sapiens is a great place to start understanding anthropology and how our societies were formed.
@Williamcult’s Instagram is a jumbled feed of weird anecdotes, thought-provoking art, and history lessons that have informed fashion designer William Ndatile’s work.
According to William, Instagram is divided into two main groups, ‘Hyper Present’ - users, who turn the world around them into content (that’s most of us) - and ‘Archivist’ - users who order and curate information that already exists (that’s William).
Through airbrushing our lives for Instagram, we’re having a hard time learning real things about one another and expressing our vulnerabilities.
‘Archivist’ feeds help to broaden the conversation online around what it means to be human. They open our minds beyond the hyper curated Insta feeds we see every day, allowing us to compare ourselves to each other more accurately.
Sometimes, William explains the images he posts, but often he just leaves a title and a date for you to explore or interpret the meaning for yourself.
032c is a bi-annual manual for freedom, research, and creativity. Each publication offers a fresh perspective on fashion and culture, often with a range of new strategies for cultural production.
For 032c’s Issue 34, they coined the term ‘The Big Flat Now’; mapping 12 theses for consumption and creativity in the infinite present. The theses designed by Jonathan Castro explores how every process, operation, and system is now being controlled from a single object in the palm of your hand, and how this is affecting society:
“The difference between next door and the next continent is now irrelevant.”
“Northern Baroque paintings, Triassic fossils and yesterday’s op-eds are tabs on the same browser.”
“Film, music, fashion, visual art and the marketing machines that support them have been compressed into a unified slime called ‘content’.”
032c digs deeper than the celebrities and fashion that line its pages, to help their readers think creatively and understand why new cultures form and develop.
Read a summary of The Big Flat Now published here on the Business of Fashion.