WEEK: 18.05.18

Welcome to LOVE's WEEK. A dive into what we're loving, EVERY FRIDAY.

1) DSM x HELLO


With 60 years of iconic celebrity and royal reporting under their belt, HELLO! celebrate their landmark anniversary with a Dover Street Market newsagent pop-up. 

Adrian Joffe, Comme Des Garcons and Dover Street Market CEO (and husband to Rei Kawakubo) has always been a fan - “HELLO! has a strength in its branding and message, the logo is so clear that it’s become iconic.”

Capturing the attention of today’s busy consumers is becoming increasingly hard, surprising collaborations can be leveraged to cross pollinate brand audiences and result in activations that encapsulate the philosophies of both brands. 


 

2) MUST SEE: WHAT TO DO WITH A MILLION YEARS

Juno Calypso is back at it again with another round of surreal self portraits. Her latest solo exhibition ‘WHAT TO DO WITH A MILLION YEARS’ launched this week - if you’re in the area, head to TJ Boulting to check it out. 


3)  IMMERSIVE DIGITAL ART MUSEUM SET TO OPEN THIS SUMMER IN TOKYO

After the success of Yayoi Kusama’s art installation, which received over 600,000 Instagram tags (that famously led to the 30 second rule on selfies), a new precedent for immersive art installations has been set.

The museum will play with material, sound and light, feeding our desire for other worldly, sensory experiences that combat the rigidity and predictability of day-to-day life. The digitally led museum is set to open in Tokyo next month.


 

4) ‘FLIPSIDE’ SELFRIDGES' NEW RADICAL LUXURY INSTALLATION

Continuing their ‘Radical Luxury’ series, Selfridges has unveiled ‘Flipside’ an exhibition that looks at the wildly ambiguous concept of luxury, through the lens of some of the industry’s most radical designers and brands.

Byredo looks to a future where fresh water will be a precious scarcity, through a collection of large, empty water containers, which echo the silhouette of its famous fragrance bottles.

Louis Vuitton’s installation comprises a world made up of small islands suspended from the ceiling, created using sand and underwater plants to stage innovative fashion objects, with a focus on the experience of travelling.

Elsewhere, Google has created a photobooth installation, where guests take selfies framed by their own definitions of luxury.



WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge then get in touch hello@lovecreative.com