SEEN. 3 x Ways Muji Are Branching Out

Iconic Japanese retailer Muji are loved for their simple, well designed and utilitarian homeware, clothing and stationery. But they've always had the potential to do more than plastic boxes, paired back bedding and sticky notes - so we're excited to see them spreading their wings in ways that begin to give them full 'lifestyle brand' status.

Here's the how they're doing it.

MUJI HOTELS

The retail giant has unveiled new plans to open hotels in Japan and China.

The first will open in the financial district of Shenzhen later this year, with 79 rooms, a restaurant, fitness centre and Muji store on the ground floor. 

In Spring 2019, the brand will open a hotel above their flagship in Ginza, Tokyo - which, when completed, will be Muji’s biggest store to date spanning a whopping 10 storeys. The first six levels devoted to retail, with guest rooms on the top floors. 

If any brand deserves a hotel of it's own, it's Muji. What better way to celebrate their dedication to simple design and let people experience the Muji lifestyle? Details on how Muji guests will be able to ‘shop the hotel’ are yet to be disclosed. 

A NEW LOOK TOKYO FLAGSHIP

Muji’s Tokyo flagship has been given a recent facelift - alongside their usual offering of pared down clothing and home accessories the store now offers a fully stocked grocery offering, packed with in-season produce. 




All Muji produce is sourced from farms that use minimal pesticides and chemicals and in true Muji style, the products will be displayed with a note from the producers and some seasonally-appropriate ways to eat them.

Along with the grocery addition, Muji also showcase a number of bicycles as well the ‘Muji Hut’, a 9 sq m home that will retail for around $27,000. 





MUJI YOURSELF

Meanwhile, in their New York Fifth Avenue flagship, Muji are stepping up their focus on customisation with an offering previously only available in its Tokyo stores.



The Aroma Labo counter on the ground floor allows shoppers to create customised scents for aroma diffusers, mixed in front of them while they wait.


Shoppers can also get creative with their textile and clothing purchases at an embroidery station. For an extra $3 above the price of the garment, products can be personalised with monograms or a choice of over 100 designs.

Meanwhile, the Stamp Bar invites customers to decorate stationery purchases with stamps and stickers, free of charge.




Customisation continues to be big business, with more retailers offering personalisation all year round - not just for the gifting season.

SEEN is compiled by LOVE’s Head of Culture Kat Towers. Want to say hello, ask questions or challenge her cultural knowledge then get in touch kattowers@lovecreative.com.